Colgate Max Fresh free essay sample

Colgate Max Fresh Throughout history, society has advanced with a various arrangement of purchaser items that have over some undefined time frame become fundamentals and have transformed into the day by day lives of individuals without having them notice it. Individual cleanliness is a market that is intelligent of this pattern as ages have advanced by consolidating new patterns and practices that the past age thought about an extravagance. Colgate-Palmolive represents the individual cleanliness industry in the US, and as a worldwide partnership has set up itself as a main commonly recognized name in numerous remote nations. CP’s most well known brand, Colgate Max Fresh was a thundering achievement inferable from its imaginative character and worth that it made for buyers. By joining another breath-strip and an assortment of remedial procedures Colgate Max Fresh made incredible progress representing over 40% of their incomes alongside items discharged after 2000. With an effective item in the US, Colgate-Palmolive chose to focus on its worldwide crowd by promoting to different topographies in particular China and Mexico as the case Colgate Max Fresh: Global Brand Roll-out calls attention to. Their worldwide methodology presented gigantic difficulties as far as defeating social boundaries, however the â€Å"must-have† toothpaste showcase refined CP’s promoting technique with less players to contend with. The Colgate-Palmolive Companys (CP) aspirations didn't simply remember plans to augment business potential for nearby markets, for example, Mexico, yet they likewise sought to crash Crest as rivalry and command the piece of the pie in Mexico. Seeing as how Colgate as of now had 82% worth offer in Mexico, it was especially hard to dispatch another item without trading off certain deals on the parent brand, especially in light of the fact that there was moderately level toothpaste demandâ€which implied that it was difficult to make sure about gradual rack space and that Mexicans were presumably more averse to attempt new items. CP chose to mark CMF as an item with extraordinary newness advantage and the utilization of cooling gems as a one of a kind fixing. As far as evaluating technique, CP found that value/esteem recognitions were better than expected for CMF, however CMF found that if the cost of the item was diminished from $15. 99 to $14. 99, the volume of deals would increment by 25%. With respect to ads, they at long last proposed the possibility of a moonlight trip for your mouth, naming the notice as Snowsurfer, which successfully situated the market in this serious item space. With these advertising and marking techniques, CP would have liked to expand deals of CMF like the degrees of accomplishment it had accomplished in US and China. DAVID’S PART GOES HERE-#Strengths and weaknesses# Historically, CP has been monstrously fruitful in turning a danger to a chance (by effectively doing combating Crest’s patent on fluoride toothpaste). In that manner, the organization has consistently gone past vital fit and has rather been concentrating on the best way to abuse the dangers as circumstances. Probably the greatest test and dangers the presentation of CMF was the buyer inclination concerning toothpaste highlight and advantages. Since these inclinations vary from the American consumers’, changes with respect to flavor and shade of stripes must be suited. Another huge danger was the low mindfulness and inclination of the restorative advantages like newness and whiteness. In Mexico most shoppers were just centered around the fundamental oral consideration while the helpful fragment represented 87% of the complete toothpaste advertise. The value affectability was another tremendous issue that CP needed to take in thought. The CMF was estimated in the superior portion which much of the time was excessively costly for the customers in the developing markets. Subsequently the shoppers were rather purchasing from contender brand or other CP items that offered toothpastes at a value that occasionally was 33% of the cost for CMF. Consequently an issue concerning the cannibalization of the CMF on other CP items was likewise contemplated. Despite the fact that one saw the low familiarity with restorative highlights as a danger, it was a developing portion that could end up being gigantically beneficial. Colgate could increase first mover preferences if the organization focused on developing markets with mindfulness crusades. Different open doors incorporate CP’s piece of the overall industry and market position similar to its rivals (both China and Mexico) unimportant piece of the overall industry which spoke to on an all around promoted opportunity with respect to Colgate-Palmolive in these developing markets. Mexico spoke to an interesting open door for CP to unite on its enormous worth offer (over 82%) and the way that Crest is propelling a comparable item gives CP an astounding chance to exceed its rival. CP’s likely arrangements re necessary to the wellbeing of the company’s financials, and a decent indication of its most recent items representing over 40% of the incomes speaks to a positive sign that development is advancing and creating positive vibes all through the association. Mexico’s showcase was altogether like China’s toothpaste market, and following this successive methodology of propelling items helped CP gain from their Chinese dispatch. By â€Å"neutr alizing† the Crest Cool Explosions, the way that numerous chiefs contended for an early dispatch date portrayed legitimate contentions with the opposition arriving at extreme levels for piece of the pie. Cost must be a factor in the Mexican consumer’s mind as a nation with $4000 per captia salary needed to design its family unit things with constrained spending plan. By marking it through a Snowsurfer advertisement crusade, and valuing it at 13-15 pesos, CP accomplished a development design that it had sought after in Mexico, and this empowered it to solidify its offer against any disintegration from Crest or any neighborhood brand. Colgate-Palmolive’s effective marking and promoting in remote nations speaks to a significant open door for it to combine its benefits by utilizing and keeping up its top-level position. With the toothpaste showcase previously combined (with not many players like Procter and Gamble/Crest, and so forth), rivalry is exceptionally serious, and yet give center to the organizations in making an incentive rather than exclusively putting together it with respect to cost. With new age flavors and inventive procedures being fused into toothpaste, a fascinating fight between worldwide brands will undoubtedly move out of the US and move to developing markets like Mexico, China, India where the showcasing skirmishes of 21st century will be won and lost.

Information technology ethics Essay Example | Topics and Well Written Essays - 750 words

Data innovation morals - Essay Example Then again the greatest negative utilization of a PC is for wrongdoing purposes. As individuals utilize the PCs they regularly imagine that their exercises are classified and furthermore their own data is secured. For example, sites of business nature frequently accumulate subtleties from numerous guests; later on many sites sell these individual subtleties against the wants of the guests (Turban, Rainer and Potter; NCSI-Net). This is a sort of PC wrongdoing. There are numerous different sorts of a wrongdoing which are performed utilizing a PC anyway the greater part of the PC violations are secured under the term ‘phishing’. In their book, (Laudon and Laudon 147) characterize â€Å"computer wrongdoing as the unlawful exercises by utilizing a PC or against a PC framework. The Internet's ease of use and comfort have designed present day ways for PC wrongdoing, notable types of which is phishing.† Additionally, the PC violations show up in a wide assortment of ways and furthermore cause various difficult issues for various individuals. For example, these days online fakes or fakes utilizing the Internet are present day type of the online crimes in which an approved individual (regularly recognized as a programmer) hacks some helpful information and data and later on use it to lead illicit and criminal errands, for example, money related embarrassments. In this situation, the essential expectations of lawbreakers are to procure cash, bother other or mess around with others. Truth be told, the Internet is open for everybody which gives the chances to criminal individuals, to take, better approaches to take them, and new procedures to hurt others (Laudon and Laudon 147). As talked about above, there are numerous sorts of a PC wrongdoing and lawbreakers do it deliberately. For example, some of the time a disappointed representative or ended specialist can be perilous to an association. In this situation, these individuals need to harm business wit h their broad crimes (Parker; Turban, Rainer and Potter). In this way, bosses ought to appropriately investigate the foundation of people being associated with basic PC related errands. A few people misrepresent resume to land positions. Likewise, the organization should recruit reliable work force to limit violations identified with PCs. Also, Hacker and Cracker are most broadly utilized terms in PC wrongdoings. In this situation, Hacker is an outside individual who can get through a PC framework, ordinarily with no unlawful aim. Then again, a Cracker is an awful programmer, who may maybe create a harsh emergency for the association (Parker; Turban, Rainer and Potter). Besides, Phishing is a rising issue with respect to online information security and data wellbeing. There are various instances of wholesale fraud and online cheats utilizing Phishing and other hacking strategies. At the present, Phishing is typically brought out through E-mail or the texting. By and large its essent ial intention is to guide online traffic to a specific site whose appearance or interface are roughly like the real one. Despite the fact that server can't separate among bogus and unique site so a programmer effectively goes through these security dividers. Ordinarily, Phishing strategies are planned for making bonehead to the web clients, and utilizing the alluring ease of use of present web aptitude. In this situation,

Packaging and Pricing Strategy Essay Example | Topics and Well Written Essays - 1250 words - 1

Bundling and Pricing Strategy - Essay Example Ideas have assisted with making Lowes Home Improvement Stores the second biggest home improvement retailer on the planet today.(Fortune, 2008) Lowes steady drive toward advertise marking has affected and helped numerous makers to improve their individual items. One firm that has effectively incorporated into the Lowes worldview is Green Fiber. Lowe’s Home Improvement Warehouse is an American-based chain of retail home improvement and apparatus stores. The Mooresville, North Carolina-based chain has developed from a little tool shop into the world’s second-biggest home improvement retailer.(Fortune, 2008) Lowe’s is positioned 48 in the 2008 Fortune 500 Largest Corporations in America. (Fortune, 2008) The organization has become across the nation and today, its stores offer around 40,000 items in stock and much more items are accessible through their Special Order Service.(Lowes, 2013) One of remarkable marking examples of overcoming adversity inside the Lowes fami ly is Green Fiber. Green Fiber has built up the ability to turn what has recently been a natural issue into a significant item in the structure items industry. Green Fibers common fiber protection offers a generous ecological advantage: produced using 85 percent reused paper fiber, Green Fiber protection items occupy a huge number of huge amounts of paper from landfill each year.(Green Fiber, 2013) As a characteristic fiber blow-in protection made with no unsafe synthetics, Green Fiber protection items give a sheltered choice to developers and DIY mortgage holders that desire to improve the effectiveness of their home protection without presenting synthetically treated materials.(Green Fiber, 2013) Green Fiber Cellulose Insulation gives a brilliant earth inviting decision for home redesigns and new development. Cellulose protection is a practical option in contrast to regular fiberglass protection.

Greenhouse Gases

We realize power is a type of vitality and vitality is the capacity to perform work or get things going, we additionally know there are a few wellsprings of vitality and â€Å"wind† happens to be one of those sources. Since â€Å"wind† is just air moving, what at that point is â€Å"wind energy† and how might we produce power from it? All things considered, in view of my examination, wind vitality is the aftereffect of the sun’s vitality communicating with the earth’s surfaces. It is likewise a perfect sustainable power source that is limitlessly practical; contamination free; doesn’t use fuel; and doesn’t produce ozone harming substances, poisonous or radioactive waste.This kind of vitality is viewed as a green force innovation since it impactsly affects the earth. When utilizing wind to produce power we use machines known as turbines and this turbines use edges that are associated with a drive shaft to gather the winds’ active vitality which makes a lift that makes them turn and afterward creates power utilizing an electric generator. Alright now we know nuts and bolts, how does this vitality source lessen ozone depleting substances? As a matter of first importance, what are these â€Å"greenhouse gases†?Greenhouse gases will be gases in a climate that assimilate and emanate radiation inside the warm infrared range . The essential ozone depleting substances in the Earth's air are water fume, carbon dioxide (the central ozone depleting substance), methane, nitrous oxide, and ozone. From definition, we realize that creating power for wind doesn't deliver any of these GHG. Before breaking down how proficient breeze vitality is in diminishing GHG, let us think about some different wellsprings of vitality. These different sources include: hydropower (water), sun powered (sun), geothermal (heat) and atomic.

Everyoneís Song :: Essays Papers

Everyoneã ­s Song The inquiry we should pose to ourselves is: What would we like to impart to our offspring over an a long time from now in the UTD Time Capsule 2000? Picking a tune to tell them how à ¬grandã ® life is presently would be a distortion. There will be various remainders to show the excellence of our period. It may be increasingly beneficial to bestow the truth of our age in the time container. By and large, picking à ¬Bitter Sweet Symphonyã ® for the time container will profit our descendents. Time Capsule is characterized in the Oxford English Dictionary as a compartment used to store for children a choice of items thought to be illustrative of life at a specific time. The music in the UTD time case should be an image within recent memory, and our issues. There are numerous instances of what some should think about brilliant music: Beethoven, Mozart, Bach, the Beatles, the Rolling Stones, Led Zeppelin, and, heck, even Elvis. By the by, they all represent some other time, another age. All through life we may encounter the excellence of companionship, the agony of a cherished oneã ­s passing, the supernatural occurrence of new life, the gnawing sting of disloyalty, the lowering of dependability, the delight of sex, the distress of assault, the rush of progress, the enchantment of music, and the marvel of the motion pictures. Life is ambivalent, loaded with both joy and torment. We would all be able to be put into molds, and expected to remain there. Take the inner circles at school, for instance. A few of us are naturally introduced to our molds, and live in abdication; some arrangement with slurs like à ¬trailor trashã ® and potentially even legacyã ­s left behind by past ages (à ¬Heà ­s going to be a slacker flushed like his daddy!ã ®) Not all molds are negative in nature, some may be desires others feel you should live up toãâ€"(your older sibling was a team promoter, why arenã ­t you?) While some never shed societyã ­s molds, others spend their entire lives attempting to break free. We are a wide range of individuals, contingent upon anotherã ­s point of view. Richard Ashcroft, lead vocalist of The Verve, claims heã ­s à ¬a million distinct individuals from one day to the next,ã ® however elucidates he canã ­t change his shape. We as a whole play parts: little girl/child, understudy, worker, companion, and so forth.

Understanding Suicide Among Men

Understanding Suicide Among Men Depression Suicide Print Understanding Suicide Among Men By Jerry Kennard Jerry Kennard, PhD, is a psychologist and associate fellow of the British Psychological Society. Learn about our editorial policy Jerry Kennard Medically reviewed by Medically reviewed by Daniel B. Block, MD on November 21, 2019 twitter linkedin Daniel B. Block, MD, is an award-winning, board-certified psychiatrist who operates a private practice in Pennsylvania. Learn about our Medical Review Board Daniel B. Block, MD Updated on January 31, 2020 MarioGuti / Getty Images More in Depression Suicide Causes Symptoms Diagnosis Treatment Types Childhood Depression In This Article Table of Contents Expand Risk Factors Explanations Prevention Getting Help View All Back To Top Information presented in this article may be triggering to some people. If you are having suicidal thoughts, contact the National Suicide Prevention Lifeline at 1-800-273-8255 for support and assistance from a trained counselor. If you or a loved one are in immediate danger, call 911 immediately. In recent years, there has been a steady increase in the numbers of men who elect to end their own lives prematurely through suicide. While women tend to experience more suicidal thinking, men are far more likely to die by suicide. The Centers for Disease Control and Prevention reports that over 47,000 people died by suicide in 2017 in the United States.?? Suicide is the tenth leading  cause of death overall. In 2015, suicide was the seventh leading cause of death for all American men,  according to the National Center for Injury Prevention and Control. Suicide is a serious problem in the United States and worldwide, but there is hope.   Here are some important things to understand about suicide among men and what you can do if you or a loved one are having hopeless feelings or having thoughts about suicide. Suicide Statistics In 2017, the suicide rate for men was 3.5 times higher than it was for women.The suicide rate is highest among middle-aged white men, who accounted for almost 70% of all suicides in 2017.Research also suggests that while women attempt suicide more often, men choose more lethal means of suicide.The World Health Organization reports that suicide represents half of all male violent deaths worldwide.Men over the age of 65 are at the greatest risk of suicide. Rates and Statistics for Suicide in the United States Risk Factors Not every attempt at suicide results in completion, although unsuccessful first attempts are often followed by successful second attempts. The most common risk factors for suicide are: Using drugs and/or alcohol to help cope with emotions, relationships, the pressure of work, or other issuesSocial isolation or living aloneNot being able to form or sustain meaningful relationshipsDivorce or relationship breakdownsA history of physical and sexual abuseImprisonmentBeing bullied at school, college, or workUnemploymentLoss of a loved one through trauma or diseaseMental illness, particularly where this is related to depression and painful or debilitating illnesses or conditions In older men, suicide is most strongly associated with depression, physical pain and illness, living alone, and feelings of hopelessness and guilt. Suicide Warning Signs and Risk Factors Explanations In addition to the above risk factors, there are some other theories as to why men are at a greater risk of suicide. Traditional male gender roles discourage emotional expression. Men are told they need to be tough and that they should not need to ask for help. Such rigid gender norms may make it difficult for men to reach out and ask for support when they need it.Depression may be underdiagnosed in men. Men often do not disclose feelings of depression to their doctors. When they do, it is often described in terms of having problems at work or in relationships. Men also tend to describe their feelings as stress rather than sadness or hopelessness.Men are less likely to seek help for emotional problems. Researchers suggest that depression is diagnosed less frequently in men because of the tendency to deny illness, self-monitor symptoms, and self-treat.??Men may be more likely to self-treat symptoms of depression with alcohol and other substances. Men are also more likely to use lethal suicide methods. Gender Differences in Suicide and Suicidal Behaviors Prevention There are strategies that both individuals and communities can utilize to help reduce the risk of male suicide.   Watch for signs of depression. Symptoms of depression in men include irritability, social withdrawal, anxiety, loss of interest or pleasure, physical pains and complaints, engaging in risky behaviors, misusing drugs and alcohol, and being unable to keep up with normal daily tasks.Offer support. If you notice signs of depression, ask what you can do to help, and let him know that you are there to listen and help.Dont ignore the signs. Avoid dismissing or making light of comments that indicate suicidal thoughts or behaviors. If you hear suicidal talk or statements, encourage him to talk to his doctor or therapist. Emotional and practical support is important for helping people to adjust their circumstances in order to restore well-being. The warning signs listed above do not inevitably lead to suicide attempts. However, people who feel suicidal often report a certain kind of tunnel vision, of being unable to see the broader picture and thinking only in terms of black and white. In such circumstances, that individual may not be motivated to seek out help for themselves, and it often falls on others to offer support by listening, offering encouragement, and sometimes even challenging the preconceptions that people hold about themselves such as their abilities and worth to society. Other ways to help reduce male suicide: Identify men who are at risk and offer support.Teach men coping and problem-solving skills to help them manage challenges with work, relationships, and health issues.Make mental health support options readily available.Create opportunities that bring groups of people together so that they can form social connections and find support.Restrict access to lethal means of suicide, such as firearms and prescription drugs. A 2019 study published in the Journal of Mental Health found that receiving support from a trusted and respected friend can be an effective suicide prevention strategy for men. Forming connections with other people who are going through the same thing can also be helpful.   Reframing help-seeking is also important. Men may avoid asking for help because they fear it is a sign of weakness. Finding ways to change this perspective is a critical aspect of reducing male suicide rates. The 2019 study also found that reframing help-seeking as masculine behavior increases the likelihood that men will ask for help when they need it.?? How You Can Help Someone One Is Suicidal Getting Help Getting help for people expressing suicidal intent or showing the warning signs is incredibly important.  Help is available from a number of different sources, including family doctors, psychologists, psychiatrists, psychotherapists, voluntary organizations, community mental health centers, local hospitals, or social agencies. There are effective treatments for depression. Psychotherapy, antidepressants, and often a combination of both can be effective in reducing symptoms of depression and lowering the risk of suicide. A Word From Verywell Symptoms of depression may manifest differently in men than in women, which may explain why signs are often missed by loved ones and physicians. Cultural expectations can also play a role in why men fail to seek help when they are feeling hopeless or suicidal. Fortunately, there are treatments available that can help men learn to cope, feel better, and get back to their usual selves. Tips for Living With Depression

Insanity of War in Slaughterhouse Five - Literature Essay Samples

Slaughterhouse-Five, by Kurt Vonnegut Jr., is the tale of a gawky World War II veteran/soldier, Billy Pilgrim. His wartime experiences and their effects lead him to the ultimate conclusion that war is unexplainable. To portray this effectively, Vonnegut presents the story in two dimensions: historical and science-fiction. The irrationality of war is emphasized in each dimension by contrasts in its comic and tragic elements. The historical seriousness of the Battle of the Bulge and the bombing of Dresden are contrasted by many ironies and dark humor; the fantastical, science-fiction-type place of Tralfamadore is, in truth, an outlet for Vonnegut to show his incredibly serious fatalistic views. The surprising variations of the seriousness and light-heartedness allow Vonnegut to show effectively that war is absurd.The most important historical plot strand of Slaughterhouse-Five is Billy Pilgrims war experience which occurs during the last six months of World War II. This plot str and follows Billy through the Battle of the Bulge and his presence as a POW during the bombing of Dresden, Germany. Vonnegut contrasts these documented milestones with incredible amounts of dramatic irony and dark humor. This provides the plot with not only comic relief, but examples of absurdities which parallel the message of the insanity of war. Billy, standing at a lanky six-foot two, is introduced in the middle of a Luxembourg forest during the Battle of the Bulge. He, along with two infantry scouts and an antitank gunner named Roland Weary, have been separated from their platoon and are alone in enemy territory. In contrast to the two scouts, who are quiet and swiftly moving through the forest, Weary and Billy are loud and clumsy. The scouts abandon Billy and Weary, as they are a threat to their survival. Ironically the talented, trained scouts are killed by the Germans, whereas Billy and Roland are spared and merely taken as POWs. The simplicity and innocence in the d escription of the tragic ends of the scouts are told in the simple sentence, Three inoffensive bangs came from far away. The ending of lives, especially that of comrades, cannot be characterized as inoffensive. Billy doesnt say this to be unsympathetic, but rather from the shock of a war that alters his perception of life, and makes him unable to deal with reality in a normal way. More irony is shown with the horrible conditions on the POW train headed for Dresden, plagued by cold weather, endless hours of nothing to do, and cramped surroundings. A hobo dies on one boxcar while proclaiming, You think this is bad? This aint so bad. Also, Roland Weary dies of gangrene, as a result of going shoeless when he is stripped of his boots by German soldiers. He blames Billy for his death. Ironically, of the four original soldiers, Billy is the only one who remains alive, yet he is the most unlikely one to do so. Eventually, Billy makes it to Dresden, and he and the other American POW s are housed in Schlachthof-Funf (Slaughterhouse-Five), from which the books name is derived. Because Dresden is an open city, not militarily important to the Allied Powers, people from surrounding cities flee to Dresden to take refuge. Ironically, the city is bombed and the thousands of people taking sanctuary in Dresden are all killed. Billy, the other American POWs, and their German guards are all saved from the bombing because they are in the highly sheltered basement of Slaughterhouse-Five. It is also ironic that the description of the bombing of Dresden, the most important event of the novel, is given one of the vaguest descriptions of the novel: There were sounds like giant footsteps above. Those were sticks of high-explosive bombs. The giants walked and walked. After the bombings stop, the people taking shelter in Slaughterhouse-Five come out and look around at the once built-up, now leveled, industrial city. The POWs are now forced to help dig up the corpses of the victims of the Dresden bombings, a hard and repulsive job. At first, it is bearable, but after a few days the bodies start to decompose, and the smell becomes intolerable. One soldier dies from the dry heaves after being forced to work in a rotting corpse mine. Ironically, this man has survived the bombing of Dresden, yet dies from the smell of others who died in the bombing. Eventually, the corpse mines are closed because of the horrendous conditions, and the war ends. The book ends as Billy is walking out of the slaughterhouse after gaining his freedom and he notices is that, Birds were talking. One bird said to Billy Pilgrim, Poo-tee-weet?' The birds cameo in the story reinforces the idea that there is nothing to say about an unnecessary massacre as in Dresden, and that war is illogical, like the birds words. This is ironic, since the theme of the novel, which should be the clearest message derived from the story, is summed up in the incoherent words of a bird. All thes e incidences of irony show senselessness and coincidence, with undertones of dark humor. [In questioning why the incidences of the novel occur, it is impossible to give a logical explanation.] This parallels the idea that war is nonsense, senseless, full of coincidence, and is unexplainable.As a result of the trauma of Billys war experience, he faces an inability to deal with reality later in his life. The fantastical Tralfamadore is a planet where Billy escapes to when he feels lifes stresses; however mad Billy seems to have become, Tralfamadore doubles to reveal Vonneguts earnest fatalistic views. Tralfamadore is the epitome of all that is right in the universe and points out all that is wrong on Earth. Its inhabitants, the Tralfamadorians, directly tell the lessons that Vonnegut wants to emphasize to Billy and to the novels readers. The first things the Tralfamadorians tell Billy is how Earth is unlike any other planet in its superficial limits of time and its human beings belief in free will. A Tralfamadorian tells Billy:All time is all time. It does not change. It does not lend itself to warnings or explanations. It simply is. Take it moment by moment, and you will find that we are all bugs in amber If I hadnt spent so much time studying Earthlings I wouldnt have any idea what was meant by free will. Ive [studied one hundred and thirty-one] inhabited planets in the universe Only on Earth is there any talk of free will.Here Vonnegut shows that he doesnt believe in free will. He describes time and life as unexplainable, as the war is unexplainable. The Tralfamadorians tell Billy that, although Earth is corrupt, there is nothing he can do about it: Everything is all right, and everybody has to do exactly what he does. Just as Billy was destined to go to war, decided on by a higher being (the government), the government was forced to go to war by a higher being than they (God), and the war was predestined. This idea of fatalism attempts to just ify the irrationality of war. Vonnegut, (and the Tralfamadorians) has come to the conclusion that the war can only be explained by saying that it was determined by a higher power. The fact that Earthlings believe in free will, the opposite of fatalism, signifies that Earth is corrupt. However, looking past this, Billy knows that human beings have the capacity to be good, as he believes that he is a virtuous person. Because of this, Billy is given a human mate, Montana Wildhack, a beautiful movie star (from Earth) of the day. This creates an Adam and Eve effect, holding Billy as the ultimate moral and kind being, and Montana as the ultimate physical being. Billy and Montana are supposed to populate Tralfamadore with Earthlings, to start the human race over on a clean slate, and in an environment away from the war and unexplainable evils on Earth. Tralfamadore, the insane figment of Billys imagination, ironically shows and teaches Billy the most rational lessons that he observe s throughout the whole book. In contrast to the ridiculous idea of a made-up planet, Tralfamadore symbolized fatalism and the Garden of Eden.Vonnegut gives a compelling account of the horrors of war using intricate, clever story-telling techniques, bringing together the extremes between truth (historical facts) and science fiction (futuristic imagination). He uses the extraordinary technique of combining the dark humor of Billys views of World War II with the serious message from the figment of madness of Tralfamadore to show the inexplicable occurrences of war and its repercussions. This ingenious combination leads to a unique tale that is timeless and interesting, that brings the story of Dresden, of Tralfamadore, and of Billy Pilgrim, into the public eye.